PSG x Zing Coach
I was invited by the team at Zing Coach to develop the in-app interactive music and interface sound updates for their official partnership with Paris Saint-Germain. To celebrate this collaboration, Zing introduced a dedicated PSG challenge mode, and my role was to build an engaging, football-grounded audio experience to motivate users.
I began with extensive research into the specific culture of PSG fans, analyzing the rhythms, chants, and energy of the stadium. Based on these insights, I pitched a creative concept centered around live match drumming. I produced an energized, drum-based interactive music sequence that captures the raw intensity of the stands, helping users push through their workouts.
Additionally, I redesigned several core UI sounds to integrate seamlessly with the football theme. The final implementation provides an immersive audio loop that bridges sports fandom with fitness motivation.
Zing Coach x PSG Challenge Music
Break and Core music for PSG Challenge
This high-profile collaboration builds upon my extensive previous infrastructure work with Zing Coach, where I managed large-scale audio production and technical implementation for the core application. My responsibilities across our long-term partnership have included:
- Voice Casting & Post-Production: Oversaw the casting and high-end post-processing for the app's digital coaches, managing the delivery of thousands of individual voice lines and instructional phrases.
- UI Sound Design: Developed and refined the core user interface sound palette to ensure clean, intuitive, and satisfying audio feedback throughout the user journey.
- Technical Implementation & QA: Organized, quality-checked, and meticulously labeled massive asset libraries. All files were encoded into specific technical codecs required by the development team and prepared for direct import into the app's proprietary audio engine.
