LERA Social Ads

LERA Social Ads is a series of short-form videos created for LERA, an Amsterdam-based matcha brand and shop. Produced by Anna Sidorchyk of OatStudio, these videos were designed for social media, the campaign focused on capturing the calming, tactile ritual of matcha preparation, set against the gentle rhythm of the city. The goal was to create an intimate and realistic soundscape that complemented the brand's aesthetic—natural, minimal, and sensory—with a subtle ASMR feel.

I handled all sound design, foley, and mixing for the series. This included recording the full matcha preparation process—from whisk to pour—as well as capturing ambient city textures like bike bells and traffic light clicks to anchor the visuals in Amsterdam. Without dialogue, the sound carried much of the emotional tone, so the mix focused on warmth, detail, and clarity. As a result, I now have a full custom library of matcha sounds—a satisfying bonus from a deeply textural project.